Small business branding and client attraction strategies for
service professionals.
Running a small business in an industry like a finance, health and wellness, coaching, consulting or training?
Do you struggle with attracting all the clients you need and charging as much as you’re worth?
Then you’ve come to the right place!
Hi and welcome, I’m Angela den Hollander, the small-biz branding wiz and head honcho of communic8 design. Just like you, I run a service business and I know how hard it can be to stand out from your competition, to consistently attract all the clients you need and the charge the rates you know you deserve.
Let me ask you a question, you wouldn’t go down the street just in your PJs, would you?
Then why try doing business with a logo, stationery or web site that look, well… like something the work-experience kid did before dinner?
Think you’re too tiny to need a “proper” brand? Think again!
According to Interbrand, the world’s largest brand consultancy, “The most focused and well-managed corporate brands are often inextricably linked to the personality and vision of their founder — Richard Branson’s Virgin, Anita Roddick’s Body Shop and Bill Gates’ MicroSoft.”
In a small business, you are your business, so how much easier is it to create strong brands for small businesses?!
And consider this, according to top-selling marketing authors George and Michael Belch (whose books are a tertiary-education staple), “a strong brand is invaluable because it generates consistent sales volume [and] commands a higher price”.
And who doesn’t want that?!
But — and this is a big but — it needs to be your brand. Not just any old brand someone whizzed up on the computer in their lunch break. Or worse, created without asking you anything about who you are as a person.
So when I say your brand, I mean something that expresses you: your values, your ethics, the very way you do business.
According to Interbrand again, “Central values [such as trust and respect] in particular, give the brand a more emotive and personal feel and can be remarkably effective at binding audiences”…
So, ready to attract more clients, consistently, command a higher price, bind your ideal clients to you and reflect who you really are? Let’s get to it!
Step 1 – Get your free stuff by signing up in the banner. Don’t worry, I won’t spam you with a ton of emails, just short, useful information – promise.
Once you become a friend of communic8 design you get access to heaps of free resources and tools for your business like discounts, workshops and guides. So make sure you come back regularly to see what I’ve added to the friends area recently.
Step 2 – Find out how we create a brand that really reflects you. My MagneticBrand System® is a unique step-by-step guide to creating your perfect brand, attracting your business’s ideal clients and getting them to stick — all without selling out or working yourself to the bone.
Step 3 – Book a BrandStorm session with me. I know what it’s like, when you run a business sometimes you’re so caught up in the day to day issues and problems that you just can’t find a way forward.
If you’ve got a problem with attracting all the clients you need – consistently, or charging what you’re worth, book a BrandStorm now.
“Your advice was brilliant and so valuable to me right now… you are a terrific help.”
Terry Carroll
MoneyDepot
